Founders Update: “Cold Forged in July”
If you’re reading this, congratulations: you’ve made it to another wild checkpoint in the Midnight Sun Tees story.
Somewhere, right now, someone is sweating through their shorts in Fairbanks—but your friendly neighborhood founder? I’m posting up a shot from a windblown ridgetop, bundled head-to-toe in layers like a sentient burrito, just to remember what cold actually feels like.
Why? Because this week, everything got hotter—except my attitude about quality.
The Road So Far (and the Detours)
In the last few days, we’ve rewritten, rebuilt, and re-forged just about every corner of the site. You may have noticed:
- The homepage? Overhauled, streamlined, now tough enough for Alaska (and easier to navigate than the Haul Road in July).
- The Cold Forged Wall? Polished, powered-up, and ready for your stories—no matter how muddy, salty, or wild.
- Footer? Sharper than a new auger bit, with working links, zero fluff, and a badge that… well, more on that in a minute.
- Product categories, legal pages, and core values? Checked, double-checked, and hand-cut for clarity, story, and style.
I’m proud to say we’re not just “catching up”—we’re building something worth the detours. If you’ve ever taken the long way home just for the view, you know what I mean.
Building for Real People (That Means You)
Every change, every late-night rewrite, every “wait, why did the badge glow like that?!”
—it’s all so MST feels like a place you actually belong. Not just another brand. Not just another tee.
You can see it in the colors, the copy, and the fact that if something doesn’t pass muster, it doesn’t make the cut.
Along the way, a few characters have left their mark in the comments (thanks, Kurt), and I’ve learned that holding your ground with humor and respect is just as important as picking the right cotton.
The Easter Egg Nobody’s Talking About
If you’re the type to explore every corner, I’d keep an eye out for certain “insignificant” details.
Some say the best things in Alaska are hidden, or earned—just a little hint for the curious.
No spoilers. You’ll know it when you find it.
Thank you to everyone who’s supported, critiqued, or just quietly lurked as MST gets stronger, weirder, and more real.
This project isn’t about going fast. It’s about going far, together—and if you ever want to swap stories or share what you’ve learned the hard way, you know where to find me (and the Cold Forged Wall).
Stay cool,
William Johnson
Midnight Sun Tees
P.S. It’s 89°F out there, but in my heart, it’s always a few degrees below zero.
